New Product Showcase

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If you are an exhibitor at the Muskie Expo and introducing a new product for the Muskie industry for 2020, the New Product Showcase offers the perfect way to highlight your latest addition and gain unparalleled visibility with buyers, consumers and media. The New Product Showcase recognizes your innovation while rewarding your contribution to the Muskie industry through the New Product Showcase competition.

What qualifies as a New Product?

The product must be NEW for 2020. “New” means the product must not have appeared at any level of distribution in North American market before Oct 1, 2019. The product must not have appeared in any 2019 (or earlier) product catalog. Note that changes such as color, size, weight, pattern, hook size and other minor modifications do not constitute a new product.All new product entries are subject to Muskie Expo approval. Muskie Expo reserves the right to remove/disqualify any product that it determines does not qualify as new.

Best of Show Awards as judged by your peers

Beginning Friday, January 17, 2020, exhibitors can visit the New Product Showcase and evaluate each new product and grade it based on the product’s innovation, execution, workmanship and practicality. Each paid vendor will receive one ballot to cast their vote.

The product with the most votes in each category will be awarded “Best of Show” for that category. The product with the most total votes will be named overall Best of Show winner. The winners will be announced Saturday (January 18, 2020), during the show in the Expo auditorium.

2020 Categories

  • Bucktail
  • Hard Lure
  • Soft Lure
  • Tackle Management
  • Terminal Tackle
  • Muskie Rod
  • Fishing Accessory

Directions for submitting your New Product entry

To enter the New Product Showcase, download and review the Official Rules. Next, download and fill out the Entry Form – or get one when you arrive at the show, as well as a Counter Card. All entries must be received by the Muskie Expo at the New Product Showcase booth by 5:00 p.m. on Friday, January 17, 2020.

Downloads (pdf files)